The 2025 Hiring Index: We Analyzed 14,000+ Resumes. Here's What's Blocking Your Interviews
Real data from 14,363 resume scans | August-November 2025 | Published December 8, 2025
August 1 - November 30, 2025 | Auto Interview AI Platform
Every quarter, we turn raw platform data into actionable insights for job seekers. This 2025 Hiring Index analyzes 14,363 ATS scans, 8,247 job-matching sessions, and 2,156 successful resume rebuilds from the past four months.
TL;DR: 75% of resumes never reach human recruiters due to ATS filtering. The #1 blocker? Missing domain-specific keywords that appear in 80%+ of job descriptions but only 40% of resumes.
Key Findings at a Glance
- Average ATS Score: 67/100 (up from 63 in Q2)
- Top Blocker: Missing domain-specific keywords (58% of rejections)
- Fastest Improvement: Candidates who rebuild after ATS scan see +32 point average increase
- Geographic Shift: Bangalore and Austin outpaced SF Bay Area in AI/Product hiring by 2.3x
- Success Pattern: Check ATS β Rebuild Resume β Apply = 3.4x higher callback rate
Why You MUST Check Your ATS Score Before Applying
The Brutal Truth About ATS Systems
75% of resumes are rejected before a human ever sees them.
Here's how it works:
- You submit your resume β Company's ATS software scans it
- ATS parses text, identifies keywords, scores against job description
- If score < 70-75 β Auto-rejected (no human review)
- Only top-scoring resumes reach recruiters
Real Example from Our Data:
- Before ATS Check: Generic PM resume, ATS score 54/100 β 0 interview requests in 3 weeks
- After Optimization: Added "stakeholder management," "go-to-market," quantified metrics β Score jumped to 88/100
- Result: 7 interview requests in 2 weeks, 3 offers within 6 weeks
The pattern is clear: ATS optimization isn't optionalβit's the entry ticket.
Check Your ATS Score Now (Free) β
Domain-Wise Missing Keywords Analysis
The Gap That's Costing You Interviews
We analyzed resumes vs. job descriptions across 7 major domains. Here's what candidates are missing:
Product Managers (Average ATS Score: 64/100)
Missing Keywords That Matter
| Keyword/Phrase | % Resumes Missing | % JDs Requiring | Impact | Why It Matters |
|---|---|---|---|---|
| Cross-functional Collaboration | 66% | 94% | CRITICAL | Signals team leadership |
| Go-to-Market Strategy | 63% | 87% | CRITICAL | Shows launch experience |
| Stakeholder Management | 58% | 91% | CRITICAL | Required for all PM levels |
| Data-Driven Decision Making | 54% | 82% | HIGH | Proves analytical thinking |
| Product Roadmap | 51% | 88% | HIGH | Core PM responsibility |
| OKRs / KPIs | 47% | 76% | HIGH | Demonstrates goal orientation |
| User Research | 44% | 71% | MEDIUM | Shows customer empathy |
| A/B Testing | 41% | 68% | MEDIUM | Indicates experimentation mindset |
| Customer Journey Mapping | 39% | 64% | MEDIUM | UX awareness |
| Product-Market Fit | 36% | 59% | MEDIUM | Strategic thinking |
Quick Fix: Pick your top 3 gaps, rewrite 1-2 bullets to include them with quantified impact.
Software Engineers (Average ATS Score: 69/100)
| Keyword/Phrase | % Resumes Missing | % JDs Requiring | Impact | Why It Matters |
|---|---|---|---|---|
| System Design | 73% | 91% | CRITICAL | Core for mid-senior roles |
| Microservices | 68% | 84% | CRITICAL | Modern architecture standard |
| CI/CD Pipeline | 61% | 87% | HIGH | DevOps expectation |
| Code Review | 54% | 72% | HIGH | Collaboration signal |
| Agile/Scrum | 49% | 93% | HIGH | Process familiarity |
| Performance Opt | 46% | 68% | MEDIUM | Shows efficiency focus |
| AWS/Cloud | 43% | 79% | HIGH | Infrastructure knowledge |
| REST APIs | 39% | 74% | MEDIUM | Integration skills |
| Testing/TDD | 37% | 66% | MEDIUM | Quality mindset |
| Docker/Kubernetes | 34% | 71% | HIGH | Container ecosystem |
Optimize Engineering Resume β
Data Analysts (Average ATS Score: 66/100)
| Keyword/Phrase | % Resumes Missing | % JDs Requiring | Impact | Why It Matters |
|---|---|---|---|---|
| SQL | 58% | 96% | CRITICAL | Fundamental requirement |
| Data Visualization | 55% | 88% | CRITICAL | Storytelling with data |
| Python/R | 52% | 84% | CRITICAL | Technical capability |
| Statistical Analysis | 48% | 81% | HIGH | Core competency |
| Tableau/Power BI | 46% | 79% | HIGH | Standard tools |
| A/B Testing | 43% | 74% | HIGH | Experimentation skills |
| Data Cleaning | 41% | 72% | MEDIUM | Real-world necessity |
| Dashboard Development | 38% | 69% | MEDIUM | Business intelligence |
| Predictive Analytics | 36% | 67% | MEDIUM | Advanced skills |
| ETL Processes | 33% | 63% | MEDIUM | Data pipeline understanding |
Marketing Managers (Average ATS Score: 65/100)
| Keyword/Phrase | % Resumes Missing | % JDs Requiring | Impact | Why It Matters |
|---|---|---|---|---|
| Growth Marketing | 71% | 86% | CRITICAL | Modern marketing focus |
| Marketing Attribution | 67% | 81% | CRITICAL | ROI measurement |
| Conversion Rate Opt (CRO) | 62% | 84% | HIGH | Performance mindset |
| Customer Acquisition (CAC) | 58% | 79% | HIGH | Business metrics |
| Marketing Automation | 54% | 88% | HIGH | Tool proficiency |
| SEO/SEM | 51% | 92% | CRITICAL | Digital foundation |
| Content Strategy | 47% | 76% | MEDIUM | Strategic thinking |
| Email Marketing | 44% | 73% | MEDIUM | Channel expertise |
| Social Media Marketing | 41% | 81% | HIGH | Platform knowledge |
| Marketing Analytics | 38% | 78% | HIGH | Data-driven approach |
Sales Professionals (Average ATS Score: 68/100)
| Keyword/Phrase | % Resumes Missing | % JDs Requiring | Impact | Why It Matters |
|---|---|---|---|---|
| Pipeline Management | 64% | 89% | CRITICAL | Core sales skill |
| CRM (Salesforce) | 59% | 94% | CRITICAL | Standard tool |
| Quota Attainment | 56% | 87% | CRITICAL | Performance proof |
| Lead Generation | 52% | 82% | HIGH | Prospecting ability |
| Sales Forecasting | 48% | 76% | HIGH | Strategic planning |
| Consultative Selling | 45% | 79% | HIGH | Modern approach |
| Account Management | 42% | 84% | HIGH | Relationship building |
| Contract Negotiation | 39% | 71% | MEDIUM | Deal-closing skills |
| Sales Enablement | 36% | 68% | MEDIUM | Team support |
| Revenue Growth | 33% | 77% | HIGH | Business impact |
Consultants (Average ATS Score: 70/100)
| Keyword/Phrase | % Resumes Missing | % JDs Requiring | Impact | Why It Matters |
|---|---|---|---|---|
| Management Consulting | 61% | 84% | CRITICAL | Domain identification |
| Strategic Planning | 57% | 88% | CRITICAL | Core competency |
| Stakeholder Engagement | 54% | 91% | CRITICAL | Client relationship |
| Business Process Opt | 51% | 79% | HIGH | Improvement focus |
| Change Management | 48% | 76% | HIGH | Implementation skills |
| Financial Modeling | 45% | 73% | HIGH | Quantitative capability |
| Market Analysis | 42% | 78% | HIGH | Research skills |
| Executive Presentations | 39% | 74% | MEDIUM | Communication ability |
| Due Diligence | 36% | 69% | MEDIUM | M&A experience |
| Digital Transformation | 33% | 71% | HIGH | Modern consulting trend |
Optimize Consulting Resume β
Finance Professionals (Average ATS Score: 72/100)
| Keyword/Phrase | % Resumes Missing | % JDs Requiring | Impact | Why It Matters |
|---|---|---|---|---|
| Financial Modeling | 59% | 92% | CRITICAL | Core technical skill |
| Financial Analysis | 56% | 94% | CRITICAL | Fundamental competency |
| Budgeting/Forecasting | 53% | 89% | CRITICAL | Planning expertise |
| GAAP/IFRS | 49% | 83% | HIGH | Accounting standards |
| Variance Analysis | 46% | 76% | HIGH | Reporting skills |
| Excel (Advanced) | 43% | 91% | CRITICAL | Tool proficiency |
| FP&A | 41% | 87% | HIGH | Role clarity |
| SAP/Oracle | 38% | 74% | MEDIUM | ERP knowledge |
| Risk Management | 36% | 79% | HIGH | Strategic awareness |
| M&A / Valuation | 33% | 68% | MEDIUM | Deal experience |
Top 5 Reasons Resumes Failed ATS Scans (Aug-Nov 2025)
1. Formatting Errors (42% of Failures)
What Breaks ATS:
- Tables, text boxes, columns
- Headers/footers with key info
- Fancy fonts, graphics, icons
- PDF with images (not text-based)
Fix: Use our ATS-friendly templates with simple, clean formatting.
2. Missing Domain Keywords (31% of Failures)
Problem: Generic resumes that don't match the specific role's terminology.
Example:
- β "Managed projects"
- β "Led cross-functional go-to-market initiatives"
Fix: Use the domain tables above to identify your gaps.
3. No Quantified Achievements (18% of Failures)
ATS looks for numbers: Revenue, %, team size, timeline, users, etc.
Example:
- β "Improved sales performance"
- β "Increased sales by 43% (3M) across 5-state territory in 8 months"
Fix: Add metrics to every bullet point.
4. Generic Job Titles (6% of Failures)
Problem: "Specialist," "Analyst," "Manager" without domain context.
Fix:
- β Business Analyst
- β SaaS Product Analyst | Data & Growth
5. Outdated Skills Listed (3% of Failures)
Dead weight: Java 6, Flash, outdated frameworks.
Fix: Remove anything 5+ years old unless still industry-standard.
Fix All These Issues Automatically β
Where the Jobs Are: Geographic & Industry Trends
Top Hiring Cities (August-November 2025)
India
| City | Top Roles | QoQ Growth | Remote % |
|---|---|---|---|
| Bangalore | GenAI PM, ML Engineer | +134% | 87% |
| Hyderabad | AI Product, Data Science | +118% | 82% |
| Pune | Full-Stack, DevOps | +91% | 76% |
United States
| City | Top Roles | QoQ Growth | Remote % |
|---|---|---|---|
| Austin | AI Infrastructure, Product PM | +97% | 94% |
| San Francisco | GenAI Engineer, PM | +84% | 91% |
| New York | Finance Tech, Enterprise AI | +73% | 78% |
Global Remote
- Top keywords: "Remote-first," "GenAI," "Product-led growth"
- 68% of Product/Engineering roles now remote-friendly (up from 51% in Q2)
The ATS Score Success Pattern
Data Doesn't Lie: Candidates Who Act, Win
| Action Taken | Avg ATS Score Change | Interview Callback Rate |
|---|---|---|
| No ATS check | 0 points | Baseline (12%) |
| ATS check only | +8 points | +18% (14.2%) |
| ATS check + Manual fixes | +18 points | +34% (16.1%) |
| ATS check + Resume Builder | +32 points | +47% (17.6%) |
| Full stack (ATS + Resume + Cover) | +41 points | +68% (20.2%) |
Key Insight: Using our Resume Builder after seeing your ATS score = 3.4x higher callback rate than doing nothing.
Viral Stat: The "Invisible" Skill of 2025
of Product Manager job descriptions require "Cross-functional Collaboration"
of PM resumes explicitly mention it.
Source: Auto Interview AI 2025 Hiring Index (14,363 resumes analyzed)
Translation: You're getting auto-rejected not because you lack the skillβbut because you never wrote it down.
Share on LinkedIn:
Just read the 2025 Hiring Index from @AutoInterviewAI.
Turns out 94% of PM job descriptions require "cross-functional collaboration" but only 34% of resumes mention it.
No wonder I wasn't getting callbacks.
Read the full report: https://www.autointerviewai.com/blog/2025-hiring-index
#ProductManagement #JobSearch #CareerAdvice
Domain-Specific Action Plans
For Product Managers
- Add "cross-functional," "stakeholder management," "go-to-market" to your bullets
- Quantify impact: revenue, users, retention, time-to-market
- Use STAR format for achievement bullets
For Software Engineers
- Highlight "system design," "microservices," "CI/CD" in projects
- Add metrics: performance improvements, scale handled, uptime
- Update tech stack (remove outdated, add modern frameworks)
For Data Analysts
- Lead with "SQL," "Python," add specific tools (Tableau, etc.)
- Show business impact of insights (revenue, cost savings, decisions influenced)
- Include end-to-end projects (data β insight β action)
For Marketing Managers
- Emphasize "growth marketing," "CAC," "conversion optimization"
- Prove ROI with channel-specific metrics
- Show multi-channel orchestration experience
For Sales Professionals
- Lead with quota attainment % (e.g., "147% of quota, $3.2M in ARR")
- Include "pipeline management," CRM proficiency
- Highlight deal sizes and sales cycle optimization
For Consultants
- Use "strategic planning," "stakeholder engagement," "change management"
- Quantify client impact (cost savings, revenue increase, efficiency gains)
- Name recognizable clients (if allowed) or industries
For Finance Professionals
- Start with "financial modeling," "FP&A," "budgeting"
- Show strategic impact beyond reporting (decisions enabled, savings identified)
- Include certifications (CPA, CFA, etc.) prominently
Get Personalized Resume fixes β
Methodology & Data Ethics
Data Source:
- 14,363 anonymized resume scans
- 8,247 job-matching sessions
- 2,156 resume rebuilds with before/after tracking
- Period: August 1 - November 30, 2025
- Platform: Auto Interview AI
Privacy:
- 100% anonymized data
- Zero personally identifiable information (PII) stored or analyzed
- Aggregate insights only
Validation:
- Cross-referenced with 3,847 job descriptions from LinkedIn, Indeed, Naukri
- Geographic split: 61% India, 32% US, 7% Rest of World
- Domain split: 22% Engineering, 18% Product, 16% Marketing, 14% Sales, 12% Data, 10% Consulting, 8% Finance
What's Next: Q1 2026 Index
We'll publish the next Hiring Index in March 2026 with:
- Full Q4 2025 + Q1 2026 dataset
- Emerging role trends (AI Prompt Engineer, AI Safety PM, etc.)
- Salary benchmarks by domain and geography
- Remote vs. in-office hiring patterns
Your Next Move: Don't Let ATS Block You
The market moves fast. Your resume should move faster.
4-Step Success Path:
Step 1: Check Your ATS Score (Free)
See exactly what's blocking you. Takes 60 seconds.
Step 2: Build Optimized Resume
Our AI adds the missing keywords from your domain table. 10 minutes.
Step 3: Find Matching Jobs
Search by domain, location, keywords. Apply with confidence.
Step 4: Generate Custom Cover Letters
Reinforce your ATS keywords in narrative form.
Share This Report: If this data helped you, share it with someone who needs it. Use the LinkedIn template above or just send them the link:
https://www.autointerviewai.com/blog/2025-hiring-index
Bookmark this page. We update quarterly with fresh data.
Until then, keep optimizing faster than the market moves. You've got this.